Why Restaurants Need to Make Friends with Emerging Technologies

Why Restaurants Need to Make Friends with Emerging Technologies

by Michele J Martin

2014-07-07 15_03_11-Why Restaurants Need to Make Friends with Emerging Technologies - Google Docs

Is the restaurant industry technologies reluctant best friend? Not too long ago, technology, as we now know it, was a novelty. Personal computing showed up 30 years ago with Apple and IBM, while the world wide web arrived just under a decade later, laying the groundwork for today’s technologies.

For most of us, dining out with friends used to mean advance planning with lots of voicemails, calls to directory assistance or searching the yellow pages to find address and phone numbers, sometimes it even meant taking out a street map to determine how to get there.

Today, what took hours or days to coordinate just 20 years ago, can be done in 5 minutes. Thanks to the advances in technology, we can now text our friends in a group message, asking them if and where they want to go out to tonight, while searching Yelp and OpenTable for reviews and open reservation times, and pulling up Google Maps for directions.

Don’t feel like going out? We don’t have to search a drawer for delivery fliers, or spend time looking over the phone book and calling places, asking them if they offer delivery. Now we can just search on yelp, or foodly, or via a service like ours, TakeoutTech.

Things are undoubtedly different now, and we use a computer and the technology that followed for almost every aspect of our personal and professional lives. However, even with the global reach and adoption of technology, even though the majority of people working behind the scenes themselves utilize a myriad of these technologies, the restaurant industry is historically slow to try anything new. The only problem here is that technology is no longer novel and restaurants are starting to suffer for their failure to adopt these widespread technologies.

Technology isn’t going away, infact, it is only spreading. Two recent articles in Bloomberg Business discuss two billion dollar tech acquisitions that will effect the restaurant industry. Oracle’s recent purchase of hospitality industry solutions provider Micros for $5.3B and Priceline’s purchase of OpenTable for $2.6B. With this much money changing hands, it’s evident that restaurant technology not only has a future, but a pretty compelling one too.

As the Internet of Things grows, as people continue to plug in and connect, adoption of technology for sustainable growth will be paramount to a business’ ability to succeed long term. From wearable tech to smart devices and geo-location apps, our lives are becoming about experiential networks. Engagement is no longer enough. We want and are demanding experiences that the new emerging tech is allowing us to get a taste of. How the restaurant industry adopts and embraces these things moving on will determine some restaurants success and failure. Providing great food at a good price, with a talented staff is no longer enough. From reducing costs, improving training, even to reaching the guests and providing more access between guest and a restaurant’s brand story, technology is a restaurant’s best friend, even if the friendship is a reluctant one.

12 Responses to Why Restaurants Need to Make Friends with Emerging Technologies

  1. ?????????? December 11, 2017 at 2:24 pm #

    It’s so difficult to find important material nowadays, but
    this certainly qualifies together. Causing happy and can truly keep coming back quickly!

  2. João Miguel December 13, 2017 at 5:16 am #

    QuitoPlan é diferente de tudo que você já viu. http://Floridaeyecareassociates.com/para-logo/

  3. Maria Rebeca December 13, 2017 at 5:55 pm #

    Com SSX você pode. Sim. Não!
    Bloqueadores com gorduras. http://karoolark.com/blog/about/

  4. practice December 14, 2017 at 6:58 am #

    What a data of un-ambiguity and preserveness of precious experience concerning unpredicted feelings.

  5. chimney champs December 16, 2017 at 6:12 pm #

    Hi, everything is going well here and ofcourse every one is sharing data, that’s really excellent,
    keep up writing.

  6. Hi, I think your site mmight be having browser compatibility issues.

    Wheen I look at your blog site in Safari, it looks fine but when opening in Internet Explorer, it
    has some overlapping. I just wanted to give
    you a quick heads up! Other then that, amazing blog!

  7. bits de usinagem December 18, 2017 at 10:36 am #

    teu navegador (Internet Explorer) está desatualizado. http://siryh.com/comment/html/?11485.html

  8. megabox game of thrones December 21, 2017 at 7:49 pm #

    of course like your website however you need
    to test the spelling on quite a few of your posts.
    A number of them are rife with spelling issues and I find it very troublesome to
    inform the reality on the other hand I’ll certainly come again again.

  9. ????????? December 23, 2017 at 7:42 pm #

    ?????????????????????????????????????????????????????????????????????

  10. http://templesinthailand.com December 27, 2017 at 8:11 pm #

    It is really a nice and helpful piece of info. I am happy that
    you simply shared this useful information with us. Please keep us informed like this.
    Thank you for sharing.

  11. Os flavonoides parecem descansar os vasos sanguíneos. http://elmasturbon.com/2015/03/pendiente-de-un-video-pronto-muy-pronto/

  12. Lan January 14, 2018 at 12:17 pm #

    It is evident that the Similan Islands offer the best diving experience; a liveaboard trip will allow you to see everything
    that this region has to offer understanding that Khao Lak is the foremost starting point for the trip.
    All in all, the BC is made up of bladders, among other things, that could be inflated manually
    or automatically. The Standard Chalets work most effectively affordable which
    enable it to accommodate 2 or 3.

Leave a Reply